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SEO Masterclass: Rank Websites on Google

Keyword research, on-page, technical, local and link building SEO with Search Console, explained with Indian examples

Ghosla Academy · Marketing Team

This course teaches search engine optimisation as it works today, from how Google discovers pages to how you earn rankings that last. You will learn keyword research based on intent, write and structure pages that genuinely help readers, and fix the technical problems that stop good content from being found. Examples come from Indian businesses such as coaching centres, clinics, local shops and blogs. You will finish with a keyword map and a full SEO audit that you can use as portfolio pieces or deliver to a real client.

What you will be able to do

  • Explain how Google crawls, indexes and ranks pages, including AI features in Search
  • Set up and use Google Search Console to find and fix issues
  • Build keyword clusters based on search intent and map them to pages
  • Optimise titles, content, internal links and images for people and search engines
  • Fix technical basics: robots.txt, sitemaps, canonicals, Core Web Vitals and structured data
  • Grow authority safely and report SEO results to clients or managers

What you build

  • Keyword map and content plan for a website
  • Complete SEO audit with prioritised fixes

What you need to start

  • Basic computer and internet skills
  • A Google account; access to any website is helpful but not required

Curriculum · 5 sections, 22 lectures

SEO foundations4 lectures
  1. How Google Search works todayFree preview10 min
  2. Setting up Search Console and GA4Free preview12 min
  3. SEO myths and Google's spam policies8 min
  4. Quiz: SEO foundations5 min
Keyword research and content strategy5 lectures
  1. Keyword research workflow14 min
  2. Search intent and SERP analysis12 min
  3. Topic clusters and content planning12 min
  4. Project: keyword map for a website20 min
  5. Quiz: keywords and content strategy5 min
On-page SEO4 lectures
  1. Titles, meta descriptions, headings and URLs12 min
  2. Writing helpful content (E-E-A-T)12 min
  3. Internal linking and image SEO10 min
  4. Quiz: on-page SEO5 min
Technical SEO4 lectures
  1. Crawling, indexing, robots.txt and sitemaps14 min
  2. Core Web Vitals and mobile-friendliness12 min
  3. Structured data with JSON-LD10 min
  4. Quiz: technical SEO5 min
Off-page, local SEO and reporting5 lectures
  1. Link building the safe way12 min
  2. Local SEO for Indian businesses12 min
  3. Measuring SEO and reporting12 min
  4. Project: full SEO audit20 min
  5. Quiz: off-page, local and reporting5 min

Who this is for

  • Students and freshers aiming for SEO executive roles
  • Business owners who want their website found on Google
  • Bloggers and freelancers who want to offer SEO services