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Product Management Fundamentals

Learn how product managers find user problems, prioritise, write PRDs, track metrics and work with tech teams

Ghosla Academy · Business Skills Team

Product managers decide what to build, why and for whom, and then work with design, engineering and business teams to ship it. This course explains the role in simple language and walks through the core toolkit: understanding users, writing problem statements, prioritising features, planning an MVP and roadmap, writing a PRD, and measuring success with the right metrics. Examples come from familiar Indian products such as UPI payment apps, food delivery, edtech and kirana-store software, without relying on any one company. You will build two portfolio pieces, a mini user-research study and a product teardown with a one-page PRD, which are useful for internships and entry-level interviews. The course builds skills; it does not guarantee a job or a role change.

What you will be able to do

  • Explain what a product manager does and how the role differs from project management
  • Run simple user interviews and turn findings into personas and clear problem statements
  • Prioritise features using RICE, MoSCoW and the Kano model
  • Write a one-page PRD with user stories and acceptance criteria
  • Choose and calculate product metrics such as conversion, retention, DAU/MAU and A/B test lift
  • Prepare for entry-level product roles with a teardown portfolio and interview practice

What you build

  • Mini user-research study with 5 interviews and a problem statement
  • Product teardown and one-page PRD for a new feature in an Indian app

What you need to start

  • No prior product or tech experience needed
  • A phone or laptop with free tools like Google Docs, Sheets and Forms

Curriculum · 5 sections, 19 lectures

What Product Managers Do4 lectures
  1. The Product Manager Role ExplainedFree preview12 min
  2. Product Manager vs Project Manager and PM Careers in IndiaFree preview11 min
  3. The Product Lifecycle and Types of Products9 min
  4. Quiz: What Product Managers Do6 min
Understanding Users and Problems4 lectures
  1. User Research and Customer Interviews13 min
  2. Personas, Jobs-to-be-Done and Problem Statements12 min
  3. Project: Mini User-Research Study20 min
  4. Quiz: Understanding Users and Problems7 min
Prioritisation, MVPs and PRDs4 lectures
  1. Prioritisation Frameworks: RICE, MoSCoW and Kano14 min
  2. MVPs, Experiments and Roadmaps12 min
  3. Writing a One-Page PRD with User Stories11 min
  4. Quiz: Prioritisation, MVPs and PRDs7 min
Metrics and Data for Product Decisions3 lectures
  1. Product Metrics: North Star, Funnels and Retention14 min
  2. A/B Testing Basics for Product Managers10 min
  3. Quiz: Metrics and Data7 min
Working with Teams and Getting into Product4 lectures
  1. Working with Design and Engineering12 min
  2. Cracking Entry-Level PM Interviews12 min
  3. Project: Product Teardown and One-Page PRD20 min
  4. Quiz: Teams and PM Careers7 min

Who this is for

  • College students and freshers curious about product management or APM roles
  • Engineers, designers, analysts and marketers who want to move into product
  • Startup founders and small business owners building an app or digital service