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Performance Marketing with Meta Ads

Plan, launch, track and optimise Facebook and Instagram ad campaigns for leads and sales, with real numbers

Ghosla Academy · Performance Marketing Team

Performance marketing is about paying for results and proving them with numbers. This course takes you from the maths behind profitable ads to setting up tracking, building campaigns in Meta Ads Manager and creating ads that convert on Facebook and Instagram. Using examples from Indian D2C brands, coaching institutes and local services, you will learn to choose objectives and audiences, respect ad policies, read reports, run clean tests and scale only when the numbers support it. Spending real money is optional; all projects can be completed as plans with sample data.

What you will be able to do

  • Calculate CPM, CTR, CPC, CPA, ROAS and break-even ROAS for any campaign
  • Set up a business portfolio, ad account, Pixel and Conversions API correctly
  • Choose objectives, audiences, budgets and bid strategies that fit the goal
  • Create ad creatives and copy that stop the scroll and drive action
  • Follow Meta ad policies and special ad category rules in India
  • Read Ads Manager reports, run A/B tests and scale campaigns profitably

What you build

  • Meta ads campaign plan for a D2C brand
  • Optimisation report from sample campaign data

What you need to start

  • Basic understanding of social media and digital marketing terms
  • A Facebook account to explore Ads Manager (spending money is optional)

Curriculum · 5 sections, 21 lectures

Performance marketing basics4 lectures
  1. What performance marketing really isFree preview10 min
  2. Unit economics: CPM, CTR, CPC, CPA and ROASFree preview14 min
  3. Setting up your business portfolio and ad account10 min
  4. Quiz: performance marketing basics5 min
Tracking and measurement3 lectures
  1. Meta Pixel and standard events12 min
  2. Conversions API, UTMs and attribution12 min
  3. Quiz: tracking and measurement5 min
Campaign setup5 lectures
  1. Objectives and campaign structure12 min
  2. Audiences: core, custom, lookalike and Advantage+12 min
  3. Budgets, bidding, placements and the learning phase12 min
  4. Project: campaign plan for a D2C brand18 min
  5. Quiz: campaign setup5 min
Creatives, copy and policies4 lectures
  1. Ad creatives that stop the scroll12 min
  2. Ad copy, offers and landing pages12 min
  3. Ad policies and special ad categories in India10 min
  4. Quiz: creatives and policies5 min
Optimise and scale5 lectures
  1. Reading Ads Manager reports12 min
  2. A/B testing and creative testing12 min
  3. Scaling and knowing when to stop12 min
  4. Project: optimisation report from sample data18 min
  5. Quiz: optimise and scale5 min

Who this is for

  • Freshers aiming for performance marketing or paid social roles
  • D2C founders and small business owners running their own ads
  • Digital marketers who want to move from boosting posts to real campaigns