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Logo & Brand Identity Design

Go from brand strategy to logo, colour, type and a full brand guideline using free vector tools

Ghosla Academy · Design Team

A logo is only one part of a brand. In this course you will first learn to understand a business, its audience and its personality, and then turn that strategy into a logo, colour palette, typography and a complete visual system. You will work with free vector tools, use Indian examples like a chai brand, a tiffin service and a coaching centre, and finish with a brand guidelines PDF and mockups you can show clients. We also cover file handover, font licensing and trademark basics in India.

What you will be able to do

  • Define a brand's audience, values and personality before designing
  • Research, mood-board and sketch strong logo concepts
  • Build clean vector logos with shapes, grids and custom type in Inkscape or Figma
  • Create colour palettes, type systems and responsive logo variations
  • Write a brand guidelines document and present work with mockups
  • Understand file formats, client handover and basic trademark rules in India

What you build

  • Logo for a local Indian brand
  • Complete brand identity kit with a brand guidelines PDF

What you need to start

  • A laptop with Inkscape (free) or a free Figma account
  • Pen and paper for sketching

Curriculum · 5 sections, 22 lectures

Brand foundations3 lectures
  1. What a brand identity really isFree preview8 min
  2. Brand strategy: audience, values and personalityFree preview10 min
  3. Quiz: brand foundations5 min
Research and logo concepts4 lectures
  1. Types of logos10 min
  2. Research and mood boards10 min
  3. Sketching and ideation12 min
  4. Quiz: logo concepts5 min
Building logos in vector6 lectures
  1. Vector vs raster and logo file formats10 min
  2. Inkscape and Figma basics for logos14 min
  3. Shapes, grids and geometry12 min
  4. Logo typography and custom lettering12 min
  5. Project: logo for a local brand20 min
  6. Quiz: building logos5 min
Colour, type and logo system4 lectures
  1. Building a brand colour palette12 min
  2. Typography system and imagery style10 min
  3. Logo variations and responsive logos10 min
  4. Quiz: colour, type and variations5 min
Brand guidelines and delivery5 lectures
  1. Creating a brand guidelines document12 min
  2. Mockups and presenting to clients10 min
  3. Trademark and legal basics in India10 min
  4. Project: brand identity kit and guidelines20 min
  5. Quiz: guidelines, presenting and legal basics5 min

Who this is for

  • Students who want to become logo or brand designers
  • Graphic designers who want to move beyond single posts
  • Founders and freelancers building identities for small businesses