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Generative AI for Content & Marketing

Plan, write and design posts, ads and reels faster with AI while keeping your own brand voice

Ghosla Academy · AI Team

This course shows you how to use generative AI as a creative assistant across the whole content process, from idea to published post. You will learn to set a brand voice, write in Hinglish or English for Indian audiences, and produce images and video scripts quickly. We focus on real campaigns such as a Diwali sale or a coaching institute admission drive, and on the judgement that AI cannot replace: checking claims, respecting copyright and keeping the content genuinely useful.

What you will be able to do

  • Build a brand voice guide and make AI follow it
  • Write captions, ad copy and blog drafts with structured prompts
  • Generate and edit images for social media using AI tools
  • Script short videos and plan hooks for reels
  • Repurpose one idea into many formats
  • Use AI ethically: disclosure, copyright and fact-checking

What you build

  • 30-day content calendar for a local brand
  • Ad copy and creative set for a festive sale
  • AI-assisted reel script with thumbnail

What you need to start

  • Basic social media familiarity
  • Free accounts on an AI chatbot and Canva

Curriculum · 6 sections, 22 lectures

AI in marketing today3 lectures
  1. Where AI helps and where it does notFree preview8 min
  2. The content workflow: idea to publishFree preview9 min
  3. Glossary of GenAI terms for marketers6 min
Brand voice and audience4 lectures
  1. Writing a brand voice guide12 min
  2. Audience personas for Indian markets10 min
  3. Making AI stick to your voice10 min
  4. Practice: voice guide for a local cafe14 min
Writing with AI4 lectures
  1. Captions and hashtags that fit the platform12 min
  2. Ad copy frameworks with AI12 min
  3. Blog drafts and SEO-friendly outlines12 min
  4. Quiz: copy that converts6 min
AI images and design4 lectures
  1. Image prompts: subject, style, lighting12 min
  2. Editing AI images in Canva12 min
  3. Copyright, likeness and disclosure rules10 min
  4. Project: festive sale creative set16 min
Video and reels3 lectures
  1. Hooks and scripts for 30-second reels12 min
  2. AI voiceover and captions10 min
  3. Project: reel script and thumbnail16 min
Planning and repurposing4 lectures
  1. One idea, ten formats10 min
  2. Building a content calendar12 min
  3. Project: 30-day content calendar20 min
  4. Final quiz5 min

Who this is for

  • Students aiming for content or social media roles
  • Small business owners managing their own Instagram
  • Freelance writers and designers wanting to work faster