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Entrepreneurship & Startup Basics in India

Go from idea to validated plan: find real problems, test cheaply, understand money and set up legally in India

Ghosla Academy · Business Team

Most startup ideas fail not because founders lack talent, but because they build things nobody pays for. This course teaches the practical founder workflow used by successful teams: start with a painful problem, talk to real customers, and test with a cheap MVP before spending money. You will then learn the money side, from the Business Model Canvas to unit economics and pricing, along with Indian legal basics like business structures, Udyam, GST and Startup India recognition. You finish with a one-page plan and a pitch deck you can take to your college incubator.

What you will be able to do

  • Spot painful problems and write clear problem statements
  • Run unbiased customer interviews and no-code MVP tests
  • Map a startup on the Business Model Canvas
  • Calculate contribution margin, CAC and LTV
  • Choose an Indian business structure and key registrations
  • Build and deliver a clear 10-slide pitch

What you build

  • Problem validation report with customer interviews and MVP test
  • One-page business plan and 10-slide pitch deck

What you need to start

  • No prior business knowledge needed
  • Basic comfort with Google Sheets or Excel

Curriculum · 5 sections, 18 lectures

Startup mindset3 lectures
  1. What a startup is (and is not)Free preview10 min
  2. Finding problems worth solvingFree preview12 min
  3. Quiz: startup mindset5 min
Validating your idea4 lectures
  1. Customer interviews that reveal truth12 min
  2. MVP: build small, learn fast12 min
  3. Project: problem validation report18 min
  4. Quiz: validation5 min
Business model and money4 lectures
  1. Business Model Canvas14 min
  2. Unit economics basics12 min
  3. Pricing your first product10 min
  4. Quiz: business model and money5 min
Legal setup in India3 lectures
  1. Choosing a business structure12 min
  2. Registrations: Udyam, GST, Startup India10 min
  3. Quiz: legal setup5 min
Funding and pitching4 lectures
  1. Bootstrapping vs funding12 min
  2. Pitch deck essentials12 min
  3. Project: one-page plan and 10-slide pitch20 min
  4. Quiz: funding and pitching5 min

Who this is for

  • Students with a startup idea or curiosity about entrepreneurship
  • E-cell and incubator members preparing for competitions
  • Young professionals planning a side business