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Email & WhatsApp Marketing

Build opt-in lists, write messages people open, automate journeys and run WhatsApp campaigns the right way

Ghosla Academy · Marketing Team

Email and WhatsApp let a business talk directly to people who chose to hear from it. This course shows you how to grow those lists the right way, write messages that are opened and acted on, and automate journeys like welcome series, abandoned-cart reminders and re-engagement campaigns. You will learn the Indian context in detail: consent under the DPDP Act, TRAI rules for commercial communication, WhatsApp template categories and quality ratings, and email authentication rules. Projects include a welcome sequence and a WhatsApp campaign plan you can use for a real business.

What you will be able to do

  • Explain consent requirements under the DPDP Act, TRAI rules and platform policies
  • Grow email and WhatsApp lists with lead magnets and clear opt-ins
  • Set up SPF, DKIM and DMARC and keep lists healthy for inbox delivery
  • Write subject lines, newsletters and promotional emails that get clicks
  • Build segments and automations such as welcome and abandoned-cart flows
  • Use WhatsApp Business app and Platform features, templates and broadcast lists responsibly

What you build

  • Three-email welcome sequence for a small brand
  • WhatsApp campaign plan with approved-style templates

What you need to start

  • Basic computer and smartphone skills
  • A free account on an email marketing tool and the WhatsApp Business app

Curriculum · 5 sections, 20 lectures

Foundations and rules4 lectures
  1. Why email and WhatsApp still winFree preview9 min
  2. Consent and the rules in IndiaFree preview10 min
  3. Choosing tools: email platforms and WhatsApp options8 min
  4. Quiz: foundations and rules5 min
Building and protecting your email list3 lectures
  1. Growing a list with lead magnets and forms12 min
  2. Deliverability: authentication and list hygiene12 min
  3. Quiz: lists and deliverability5 min
Writing emails that get read4 lectures
  1. Subject lines, preview text and email structure12 min
  2. Newsletters vs promotional campaigns10 min
  3. Project: welcome email sequence16 min
  4. Quiz: writing emails5 min
Segmentation, automation and metrics4 lectures
  1. Segments and personalisation12 min
  2. Automations: welcome, abandoned cart and re-engagement12 min
  3. Email metrics that matter8 min
  4. Quiz: segmentation, automation and metrics5 min
WhatsApp marketing5 lectures
  1. WhatsApp Business app essentials12 min
  2. WhatsApp Business Platform: templates and quality12 min
  3. Writing WhatsApp messages that convert10 min
  4. Project: WhatsApp campaign plan18 min
  5. Quiz: WhatsApp marketing5 min

Who this is for

  • Small business owners who want repeat customers
  • Freshers applying for CRM or email marketing roles
  • Freelancers who manage communication for clients