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Digital Marketing Job-Ready: SEO, Google Ads & Instagram

Plan, run and measure campaigns across search, social and email with hands-on Indian business examples

Ghosla Academy · Marketing Team

This course covers the skills listed in most entry-level digital marketing job descriptions. You will learn how the channels fit together, then work through SEO, Google Ads, Instagram, email and analytics using examples like a local clinic, a coaching centre and an online store. Every module produces a deliverable, so by the end you have an audit, a campaign plan and a report to show employers or clients.

What you will be able to do

  • Build a digital marketing plan with clear goals and funnels
  • Do keyword research, on-page SEO and Google Business Profile optimisation
  • Plan Google Ads search campaigns with sensible budgets and bidding
  • Grow Instagram with content pillars, reels and Meta ads basics
  • Run email and WhatsApp marketing within consent rules
  • Measure results in GA4 and present a monthly report

What you build

  • SEO audit and keyword plan for a local business
  • Google Ads search campaign plan with budget
  • Instagram growth and content plan
  • GA4 performance report

What you need to start

  • Basic computer and internet skills
  • A Google account

Curriculum · 7 sections, 26 lectures

Marketing foundations4 lectures
  1. How digital marketing worksFree preview8 min
  2. Funnels, goals and KPIsFree preview10 min
  3. Understanding Indian online audiences10 min
  4. Quiz: foundations5 min
SEO5 lectures
  1. How search engines rank pages14 min
  2. Keyword research14 min
  3. On-page SEO and content14 min
  4. Local SEO and Google Business Profile12 min
  5. Project: SEO audit and keyword plan20 min
Google Ads4 lectures
  1. Search campaign structure12 min
  2. Keywords, match types and ad copy14 min
  3. Budgets, bidding and quality score12 min
  4. Project: search campaign plan18 min
Instagram and social media4 lectures
  1. Content pillars and reels strategy12 min
  2. Meta ads basics and targeting12 min
  3. Community management10 min
  4. Project: Instagram growth plan18 min
Email and WhatsApp marketing3 lectures
  1. Building lists with consent12 min
  2. Writing campaigns that get opened12 min
  3. Spam, consent and data protection basics8 min
Analytics and reporting3 lectures
  1. GA4 events and conversions14 min
  2. UTM links and attribution basics12 min
  3. Project: GA4 performance report20 min
Getting hired3 lectures
  1. Digital marketing roles and career paths10 min
  2. Portfolio and interview checklist10 min
  3. Final quiz6 min

Who this is for

  • Graduates applying for digital marketing executive roles
  • Business owners promoting their own shop or service
  • Students who want to freelance in marketing